One question I’ve been asked a few times by new network clients, or those considering setting one up, is:
How can I get the word out about this project or campaign in order to get citizens to take part?
I thought it would be good to collect a range of possible tools or channels that would suit different kids of networks. Feel free to suggest additions or corrections.
Engagement tools and options
Size of area: Single Street / Small
- Knock on doors
- Leaflet / flyer campaign
- Lampost signs
- Street stall
- Posters on windows (residential / shop)
Size of area: Neighbourhood / Medium
- Speak to / at existing local groups, for example:
- Parents
- Artists
- Gardeners
- Cyclists
- Political, …
- Promote via local-based social networks
- Nextdoor
- hoplr
- local social media groups (WhatsApp) …
- School / Parent organisations
- Local authority mailings and events
- Station / bus stop leafleting
- Posters in shopping centres
- Residents groups (larger buildings, neighbourhood)
Size of area: City / Large
- Press release / interviews with media journalist
- Advertorial / Ad campaign
- Social media campaign / Social Ads
- get support from celebrity / influencer
- paid promotion
- ask for local groups to share
- Sustainability groups / organisations / charities
- Walking / Cycling / Active Travel campaigns
- Targeted mailings