It is a very interesting discussion and not just for that one company.
I’ve also seen this discussed with many other app-based subscription business, including Peloton (bikes, but of a different kind).
Just like there are new laws in effect (or coming) that give us a right-to-repair, I do hope that we will get some right to keep using products we have paid for but the company itself fails.
I imagine that there would be some enterprising ‘hacks’ that would emerge that would give us back access to major product investments like an e-bike, in the same way that you might get a new SIM to get your mobile working if your operator happened to close, but that’s a hope, not a guarantee at this stage.
An other related issue is not just the business failure but a smaller one. Did you hear about the network crash that locked Tesla owners out of their cars 